SIDE BY SIDE – WE ARE ONE
ROOSTER MEMBERSHIP - 2013
Firstly, I want to wish everyone a Happy New Year, and really look forward to seeing our army of red and white in greater numbers in 2013!
The above opening line really captures the core reason in writing this message. Greater numbers, it’s the very core of our organisation.
Over recent years, most SANFL clubs have witnessed a slow decline in most of the key elements regards the connection the clubs have with their members and supporters. I am talking match day attendances and membership numbers. Here at NAFC, we are certainly part of that group, with each year becoming increasingly difficult to increase the number who join the Roosters as members, and come often to Prospect Oval.
Most of the SANFL clubs can highlight several reasons why this is happening and are all working very hard to reverse the trend. But in our case, we have one big reason to expect that our membership number should be increasing! However, as we know, they aren’t.
There is one key measurement in our business which clearly tells us that our attendances and membership should be growing. The measurement I am referring to is our website.
Our website is clearly the most popular website in the SANFL with nearly 17 million hits during 2012 and over 400,000 website visits throughout the same 12 month period. This year, we are heading towards nearly 500,000 visits. This website traffic is, in some cases, up to 10 times more than other SANFL clubs.
There are clearly thousands of people who support the Roosters, who have a real interest in our club, our results, our players, our news, our business. In addition, our social media followers are increasing sharply. Yet, we just haven’t been able to convert this great electronic support into actual club membership.
The importance of membership income to the club is huge. It allows the club to invest in its football program and is therefore a vital contributor to our on field efforts. And, membership is also vital for another reason. It brings our people together in our most important times, it creates an intense tribal sense of passion and belonging which is infectious, and membership numbers send the strongest message to the rest of the competition. SIDE BY SIDE – WE ARE ONE. In greater numbers than before, in bigger voice than before!
We need you all to extend that great Rooster interest into Rooster memberships and create the ultimate reward together – Premierships.
I urge you to contact the club and become a Rooster member as soon as possible. Come on, invest in your club and know you’ll be part of the resurgence!
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